Up & Down – NYC Review

Up & Down Review

Ready for an experience that you see on TV, or everyone’s insta stories and you’re like, “damn, that looks like a movie”? PERF because we have the spot that is going to blow your mind: Up & Down, New York City.

Where do celebs go to party, where can I go if I have a lot of money and want a guaranteed dope night? You go to the Butter Group’s, Up & Down(side note: the butter group is the 1OAK brand).

Hours

MondayTuesdayWednesdayThursdayFridaySaturdaySunday
Closed11pm – 4am11pm – 4am11pm – 4am11pm – 4am11pm – 4amClosed

Up & Down is a hip-hop, beautiful decorated 2-floor club that thrives. The door here is not afraid to see you put your money where your mouth is so you can expect $40+ cover charges if you’re a man, but entry is free for women – this is a place you’re going to want to know a promoter at. With or without a headliner at the club, it gets busy and it is better to show up earlier than later to make sure you can get into this place, you don’t want to miss it.

The vibes here are absolutely electric. You will see famous Instagrammers, celebrities and fashion icons displaying their iconic outfits. This is a place where you want to dress up, look sharp and not slack. Celebrities even have their album release parties here, and sometimes – sometimes – the bouncers will honor the tickets and let you in.

Depending on your budget and where your wallet is at, bottle service is a great option to get away from the scene, and next to the models that will most likely be here. Mr.Nokturnal has partied beside Teyana Taylor and shot his shot with a Victoria Secret model. With all of this being said, the drinks are on the pricey side with an average of $20 for a mixed drink.

On the weekends, Up & Down opens the bottom floor which has a different atmosphere altogether. When you want to get away from the club up top, you can go downstairs and find yourself in a much more chill, conversational room. The age demographic here is 30 and under ranging from wall street brokers, to Busta Rhymes buying a whole corner of the club for himself and his crew.

The behavior here is well handled – when you’re spending all that money, it means good behavior to remain inside the club, no one wants to be kicked out. If you’re looking for an iconic spot, and iconic photos to flex, they have 2 beautiful staircases as well as a polaroid wall for your aesthetic pleasure. The ratio here is 60:40 in favor of women, bringing in a good crowd that is making real moves in real life.

Did I mention Up & Down has hosted the exclusive Met Gala after party in the previous years? Yeah, this place will be seeing the Nockturnal Group as often as celebs show up – every week.

MUSIC

Top 40.

DRINK PRICES

The drinks are on the pricey side with an average of $20 for a mixed drink.

BEST NIGHTS

Everynight.

BOTTLE SERVICE

Pricey but worth it.

Mr. Purple – NYC Review

Mr. Purple

Mr. Purple

In New York and looking to get the most Instagram worthy shot of the amazing views? The Nokturnal group has found the perfect place for you to go: Mr.Purple.

Mr.Purple is a bar/lounge located at the top of the Indigo Hotel and is guaranteed to give you some excellent views. In the summer, this place thrives on its vibrant customers and easy going atmosphere. It’s best days are Friday, Saturday, and Sunday.

Hours

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

11am - 2am

11am - 2am

11am - 3am

11am - 4am

11am - 4am

11am - 4am

11am - 2am

When you first come up in the elevator, you will arrive at the top floor and see an awning which most people gravitate towards – especially in the summer. This is for sure one of the hottest places to go and the lines are usually long, but worth the wait. If you end up staying at the Indigo hotel, you won’t need to wait in lines and are allowed 2 guests per room to enter Mr.Purple. The security here is friendly and respectful but efficient nonetheless, and will kick people out quietly if they’re out of line – so don’t be jumping in the pool at night and you’ll be okay.

The overall atmosphere is friendly and easy-going. A ratio of 60:40 in favor of women makes this place a great spot for ladies going out without wanting to get bothered too much by single men. The music here is an open format vibe, and there isn’t really a lot of dancing. The busiest times on the best days are 9pm Friday and Saturday but is equally as busy in the daytime Saturday and Sunday. It is open other days as well and still delivers a solid night.

Mr.Purple is a good place for cocktails which are served in plastic cups which doesn’t really work with the upscale look of this place taking customers a little by surprise. The drinks are priced well considering it’s NYC. Vodka shots cost $15 just the same as a mixed drink, so it’s nothing too unreasonable.

Women dressed in smart casual wear but didn’t go out of their ways to be super stylish. Men dressed in button-up shirts, or a nice jean and t-shirt combo. No sportswear or flip-flops here.

At night, with the pool lit up, the lights and energy of Manhattan surrounding the rooftop you cannot go wrong with Mr.Purple’s vibe.

They will 100% be seeing Mr.Nokturnal and the group often.

MUSIC

.

DRINK PRICES

The music is a mix of hip-hop and top 40 with occasional throwbacks in the mix, and the DJ’s are usually pretty good. People dance here and have a good time, which keeps the atmosphere light yet exciting.

BEST NIGHTS

.

BOTTLE SERVICE

.

High Bar – NYC Review

Highbar

High bar is located Midtown Manhattan and definitely screams that vibe. Inside is a nice, clean decor with some color to give it flare. Being on a rooftop in Midtown is great because you see the tallest buildings in New York City, butttttt are the views worth spending the night here?

Let’s talk about it.

The drinks are affordable for NYC standards, but the bar doesn’t have an identity, because let’s be real, it’s more like midscale bar where wanna be lawyers probably go to let loose and spend their money or entry level workers. 

Hours

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

5pm - 12am

5pm - 12am

5pm - 12am

5pm - 12am

5pm - 4am

5pm - 4am

5pm - 12am

Saturday had a decent crowd, busy, but there was still room to dance even without a dance floor. This spot offers bottle service – but 10/10 would not recommend unless you’re looking for a decent price for a birthday bash. Full send Saturday’s with bottle service for you’re 22nd? Good spot. If your Looking to actually experience bottle service? Not a good choice. $20-30 dollar cover charge for men(not bad for nyc), and free for ladies. This brought a decent male: female ratio, but the atmosphere was definitely a bro spot — like I said, probably all entry level workers or seniors in college from the same school coming to the party. Everybody was stylish, not too fancy, and nothing too lame. It’s a chill bar, but is it the best experience in NYC? 

No, however, on Wednesday’s they have something called Roofchata, its Bachata on the rooftop very dope and great vibes if you’re looking for something to do on a Wednesday night or if you just like dancing. $15 cover and a good option considering there are limited ones on Wednesday nights.
Verdict: Would only ever consider coming back on Wednesdays, Not my cup of tea.

MUSIC

Top 40.

DRINK PRICES

The drinks are affordable for NYC standards. 

BEST NIGHTS

Saturday had a decent crowd, busy, but there was still room to dance even without a dance floor. 

BOTTLE SERVICE

This spot offers bottle service – but 10/10 would not recommend unless you’re looking for a decent price for a birthday bash. Full send Saturday’s with bottle service for you’re 22nd? Good spot. If your Looking to actually experience bottle service? Not a good choice. 

PHD Midtown – NYC Review

PHD Midtown

Checking out Manhattan for a quick summer weekend trip, and wanting those iconic rooftop views and a good time? Perfect, that’s all us at Nokturnal Group want for you.

If you’re ready to be dazzled and inspired to move to New York we have the ultimate location for you. Phd Midtown is owned by the TAO group — so you already know it’s about to blow your mind. This is their second location after having another one located downtown.

Hours

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

5pm - 1am

5pm - 1am

5pm - 1am

5pm - 2am

5pm - 4am

5pm - 4am

5pm - 12am

PhD is located on the 15th and 16th floor of the Dream Hotel. It is open year round but truly shines in the summer months when they open the rooftop. When you first arrive, you take an elevator to the 15th floor where you have an option to go up a flight of stairs to the 16th floor with the breathtaking views or stay.

If you choose to go up to the 16th-floor rooftop, it is more of a lounge vibe to chat with your friends, catch up on the gossip, and relax after a hard week. However, the lower floor has a completely different vibe. It has more of a club vibe with upbeat music and freedom from hassles — like a constant line of men ready to hit on anything.

This place is definitely more upscale and you should expect higher prices. After all, this is an ambient place right in the heart of the bustling capital of the world. PhD also has an upscale cover charge on weekend, men, you can expect a $75 bar tab or something similar. To avoid such prices, we strongly suggest getting on the guest list or getting there before 12. Ladies, just dress to impress and you’ll be fine.

The age range is roughly 21-mid 30’s, and the fashion is also adequate. Men usually dress in button up or a shirt with a blazer. Seeing men dressed in suits are regular because they head over to have a good time after work. Women dress classy casual for the night time and the high prices ensure that the ratio is 60:40 in favor of women. If you’re looking for a place for a girls night, this place is it!

Bartenders and bouncers are friendly, they constantly make sure you have a stamp — which could get annoying but that’s okay, just order their 10-pound Moscow Mule and you’ll forget all about them. If you and your friends are looking for bottles, they’re available upstairs and downstairs and is a decent place to get it depending on what type of person you are — bottles do enhance the fun here, though.

Best days to go are Friday to Saturday, but their Tuesday party is just as good. From grad students to lawyers, to tourists, this place is definitely somewhere worth going. The rumor wheel says PhD downtown is a better party, but PhD midtown is more women-friendly.

PhD Midtown is overall one of our favorites. The only question that remains is, when are you booking that guest list and getting down to party!

Verdict, a Mr. Nokturnal favorite

MUSIC

Top 40.

DRINK PRICES

Pricey but worth it. $20 an average drink.

BEST NIGHTS

Best days to go are Friday to Saturday, but their Tuesday party is just as good.

BOTTLE SERVICE

If you and your friends are looking for bottles, they’re available upstairs and downstairs and is a decent place to get it depending on what type of person you are — bottles do enhance the fun here, though.